Billboard Advertising In Uttar Pradesh
Uttar Pradesh (/ˈʊtər prəˈdɛʃ/), is a state in northern India. Abbreviated as UP, it is the most populous state in the Republic of India as well as the most populous country subdivision in the world. The densely populated state, located in the northern region of the Indian subcontinent, has over 200 million inhabitants. It was created on 1 April 1937 in the United Provinces during British rule and was renamed Uttar Pradesh in 1950. The state is divided into 18 divisions and 75 districts with the capital being Lucknow. The main ethnic group is the Hindavi people, forming the demographic plurality. On 9 November 2000, a new state, Uttarakhand, was carved out from the state’s Himalayan hill region. The two major rivers of the state, the Ganges, and the Yamuna, join at Allahabad and then flow as the Ganges further east. Hindi is the most widely spoken language and is also the official language of the state.
Many cities have high densities of billboards, especially where there is dense pedestrian traffic—Times Square in New York City is a good example. Because of the lack of space in cities, these billboards are placed on the sides of buildings and sometimes are free-standing billboards hanging above buildings. Billboards on the sides of buildings create different stylistic opportunities, with artwork that incorporates features of the building into the design, such as using windows as eyes, or for gigantic frescoes that adorn the entire building.
