Billboard Advertising In Rajasthan
Rajasthan (/ˈrɑːdʒəstæn/ Hindustani pronunciation: [raːdʒəsˈt̪ʰaːn] (
listen); literally, “Land of Kings”)[4] is India’s largest state by area(342,239 square kilometres (132,139 sq mi) or 10.4% of India’s total area). It is located on the northwestern side of the India, where it comprises most of the wide and inhospitable Thar Desert (also known as the “Rajasthan Desert” and “Great Indian Desert”) and shares a border with the Pakistani provinces of Punjab to the northwest and Sindh to the west, along the Sutlej-Indus river valley. Elsewhere it is bordered by five[5] other Indian states: Punjab to the north; Haryana and Uttar Pradesh to the northeast; Madhya Pradesh to the southeast; and Gujarat to the southwest.
Major features include the ruins of the Indus Valley Civilisation at Kalibanga; the Dilwara Temples, a Jain pilgrimage site at Rajasthan’s only hill station, Mount Abu, in the ancient Aravalli mountain range; and, in eastern Rajasthan, the Keoladeo National Park near Bharatpur, a World Heritage Site[6] known for its bird life. Rajasthan is also home to three national tiger reserves, the Ranthambore National Park in Sawai Madhopur, Sariska Tiger Reserve in Alwar and Mukundra Hill Tiger Reserve in Kota.
The state was formed on 30 March 1949 when Rajputana – the name adopted by the British Raj for its dependencies in the region[7] – was merged into the Dominion of India. Its capital and largest city are Jaipur. Other important cities are Jodhpur, Udaipur, Bikaner, Kota, and Ajmer.
Some of the most prominent billboards are alongside highways; since passing drivers typically have little to occupy their attention, the impact of the billboard is greater. Billboards are often drivers’ primary method of finding lodging, food, and fuel on unfamiliar highways. There were approximately 450,000 billboards on US highways in 1991.[citation needed] Somewhere between 5,000 and 15,000 are erected each year. Current numbers are put at 368,263, according to the OAAA (Outdoor Advertising Association of America). In Europe, billboards are a major component and source of income in urban street furniture concepts.
