Punjab

Billboard Advertising In Punjab

The entire Punjab region was occupied by the British East India Company. In 1947, the Punjab Province of British India was divided along religious lines into West Punjab and East Punjab. The western part was assimilated into the new country of Pakistan while the east stayed in India. The Indian Punjab was divided on the basis of language in 1966. It was divided into 3 parts. Haryanvi speaking areas ( a dialect of Hindi) were carved out as Haryana, Hilly regions and Pahari speaking areas formed Himachal Pradesh alongside the current state of Punjab. The government of Punjab has three branches – executive, judiciary and legislative. Punjab follows the parliamentary system of government with the Chief Minister as the head of the state.

Some of the most prominent billboards are alongside highways; since passing drivers typically have little to occupy their attention, the impact of the billboard is greater. Billboards are often drivers’ primary method of finding lodging, food, and fuel on unfamiliar highways. There were approximately 450,000 billboards on US highways in 1991.[citation needed] Somewhere between 5,000 and 15,000 are erected each year. Current numbers are put at 368,263, according to the OAAA (Outdoor Advertising Association of America). In Europe, billboards are a major component and source of income in urban street furniture concepts.

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