Odisha

Billboard Advertising In Odisha

The ancient kingdom of Kalinga, which was invaded by the Mauryan emperor Ashoka in 261 BCE resulting in the Kalinga War, coincides with the borders of modern-day Odisha.[13] The modern state of Orissa was established on 1 April 1936, as a province in British India, and consisted predominantly of Odia-speaking regions.[13] April 1 is celebrated as Odisha Day (utkal divas).[14] The region is also known as Utkala and is mentioned in India’s national anthem, “Jana Gana Mana”.[15] Cuttack was made the capital of the region by Anantavarman Chodaganga in c. 1135,[16] after which the city was used as the capital by many rulers, through the British era until 1948. Thereafter, Bhubaneswar became the capital of Odisha.

Outdoor Advertising, such as a mobile billboard, is effective because it is difficult to ignore. According to a UK national survey, it is also memorable. Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign.[citation needed] This is compared to a 19% retention rate for static signs.

Unlike a typical billboard, mobile billboards are able to go directly to their target audience. They can be placed wherever there is heavy foot traffic due to an event – including convention centers, train stations, airports and sports arenas. They can repeat routes, ensuring that an advertiser’s message is not only noticed, but that information is retained through repetition.

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